Myeongdong Shopping & Cafe Guide

Myeongdong is the first welcoming space for travelers from around the world visiting Seoul, and a place where Korean energy is most condensed. It's a strangely captivating district where decades-old establishments stand side by side with world-class luxury department stores, where the toll of traditional cathedral bells harmonize with the vibrant visuals of cutting-edge media façades. Shopping in Myeongdong is more than just the act of buying; it's a journey exploring the dynamic Korean lifestyle. From 12-story megastores to vintage cafes hidden in every alley, Myeongdong is constantly evolving, adding its own unique character. Through the rich aroma of street food and the vibrant chatter of vendors, we discover the most honest and passionate face of Seoul.